Business Problem
A U.S.-based CX solutions provider faced challenges creating a unified platform due to scattered information and poor integration between their CRM and business applications. This led to data silos, inefficiencies, and limited customer journey visibility. The client needed a robust integration platform for real-time data synchronization, improved efficiency, and actionable insights to ensure consistency and accuracy across systems.
Technology Solution
Our team collaborated with the client to build a scalable SDK and integration platform that ensured real-time synchronization and streamlined data flow across CRM and CX systems.
Key features:
- Two-Way Synchronization: Flexible data flow in any direction (CX to CRM, CRM to CX, or bidirectional).
- Configurable Mapping: Granular control over sync direction, field mappings, and custom data.
- Real-Time Data Sync: Webhooks for instant updates, ensuring data accuracy and reducing delays.
- Data Tracking: Logged updates (creation, modification, deletion) for streamlined audits and troubleshooting.
- Built-In CRM Connectors: Prebuilt connectors for Salesforce, Microsoft Dynamics 365, and ServiceNow.
- Error Handling and Analytics: Crash reporting and usage analytics to enhance reliability.
- Scalable Architecture: Microservices-based platform on GCP to handle growing data volumes and future integrations.
Technology Stack
- Frontend: Vue, TypeScript, Storybook
- Backend: Node.js (Nest JS), MongoDB
- Cloud: Google Cloud Platform (GCP) (Cloud Run, Pub/Sub, Cloud Build, Cloud Storage, Secret Manager)
- Infrastructure: Terraform
- Other Tools: OAuth, Jest
Benefits & Impacts
Streamlined Integration
Reduced integration time and complexity by 40%, accelerating time-to-value for new integrations.
Enhanced Data Accuracy
Real-time synchronization improved decision-making accuracy by 28%.
Faster Onboarding
Modular connector design increased integration speed by 30%, supporting scalability for future growth.
Improved Developer Efficiency
Built-in SDK functionalities reduced troubleshooting time and simplified maintenance.
Reduced Operational Overhead
Automated synchronization and error management minimized manual intervention, freeing IT teams for strategic tasks.
Boosted Customer Retention
Seamless data flow improved customer satisfaction and retention rates.
TRUSTIMONIALS
Success Delivered, Trust Earned


